You’re not short on products.
You’re short on tests that pay off.
Discovery is easy, the hard part is knowing which products are actually worth your money and time. Most sellers lose both testing products a validation layer would have flagged from day one.
7 in 10
product tests lose money, most on products the signals were already warning about.
$150 to $500
burned per failed test in ad spend, samples, and creative, before you learn anything.
Weeks
lost to a losing product while a saturated market closes the window on the good ones.
From "maybe" to a
decision you can defend
Discover
A ranked feed of opportunities every day, the products actually gaining traction, not a 700-thousand-row database to dig through.
Validate
Every product gets a verdict, a 0-100 opportunity score, five factor readings, and the reasons behind them, including the ones telling you to slow down.
Decide
Test with a concrete plan, budget, angle, and what to watch, or walk away knowing exactly why. Either way, no guessing.
Everything a winning product needs.
Demand
Proof that people actually buy it.
Momentum
Direction and speed of recent sales.
Saturation
How crowded the market really is.
Trust
What buyers say once it arrives.
Confidence
How much evidence backs our read.
Everything you need to make
smarter product decisions
Discover Opportunities
Find trending products across multiple markets before they become oversaturated.
Analyze Creatives
See which hooks, formats, and creatives are driving real engagement.
Validate Demand
Analyze demand, competition, and confidence levels before testing.
Marketing Analysis
Understand why products work, their angles, and how sellers position them.
Competitor Insights
Evaluate shops, their revenue and their sales trend.
Track & Scale
Monitor performance trends, identify opportunities, and scale products faster.
They show you data.
We tell you what it means, and what to do.
We don't just show data.
We help you understand it and act on it faster.
- From discovery to decision
- From raw data to smart insights
- From guesswork to real confidence
From product to test plan
Follow a guided Journey to plan and track your product test. Build a test plan around your product, working through the stages you need.
Available on paid plans. Market Pricing, Creative evidence and the Test brief require Pro.
Example Journey
Your test plan
- Done
Find Supplier
Compare sourcing options
- Done
Market Pricing
See competitor price ranges
- In progress
Unit Economics
Check your margin
- To do
Prepare Store
Plan your product page
- To do
Creative Angles
Pick ad angles to try
- To do
Prepare Test
Set budget and signals
- To do
Launch & Test
Run and track your test
- To do
Import to Store
Add a draft to Shopify
You don't need more data.
You need a verdict.
Run your first product through ValidDs and see the verdict, score, and reasons before you spend a dollar testing.
